Things that you may not know about text message marketing.

1. High Open Rates: Text messages have an impressive open rate of over 90% within the first few minutes of delivery.

2. Immediate Response: About 90% of text messages are read within three minutes of being delivered.

3. Preferred Communication: Over 70% of consumers prefer to receive promotional offers through SMS rather than other channels.

4. Opt-in Rates: The average opt-in rate for SMS marketing campaigns is around 45%.

5. Conversion Rates: SMS messages have conversion rates that are up to 10 times higher than email marketing.

6. Increased Engagement: Personalized SMS messages generate around 6 times higher engagement rates compared to non-personalized messages.

7. Retail Impact: About 75% of consumers are okay with receiving SMS messages from brands and retailers.

8. Mobile-Friendly Content: Over 52% of consumers are likely to buy from a company that sends them relevant SMS messages.

9. Frequency Matters: 85% of consumers say they'd prefer to receive a maximum of two promotional messages per month.

10. Global Reach: There were over 3.8 billion active SMS users worldwide in recent years.

11. Targeted Marketing: SMS marketing allows for precise targeting, with 75% of marketers believing that targeted personalization increases customer engagement rates.

12. Brand Loyalty: Regular SMS contact increases brand loyalty among 64% of consumers.

13. E-commerce Impact: Text message marketing has seen a 14% increase in conversion rates for e-commerce sites.

14. Mobile Coupon Redemption: Around 70% of consumers have reported that they've used mobile coupons received through SMS.

15. Appointment Reminders: 60% of consumers appreciate appointment reminders sent via SMS.

16. Consumer Response Time: On average, it takes consumers around 90 seconds to respond to a text message.

17. Cost-Effectiveness: SMS marketing can be cost-effective, with some studies showing a return on investment (ROI) of over 25%.

18. Retail Sales Influence: Text message marketing influences around 32% of in-store sales.

19. Cross-Channel Integration: Integrating SMS with other marketing channels can boost campaign performance by up to 20%.

20. Mobile Payment Reminders: Over 80% of consumers appreciate receiving payment reminders via text.

These statistics emphasize the effectiveness and impact of SMS marketing across various industries and consumer behaviors.